Amid an expansion effort, Playson has signed a deal with new casino operator Betzest for the developer’s full portfolio of slot games and sports betting items.
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Betzest Purchases Playson’s Betting & Gambling Products
Casino and betting company Betzest has signed a vendor partnership with Playson. As a result, Playson will integrate its full array of products with the online casino portal and Betzest’s sports betting portals. A number of blockbuster games will be included in the portfolio, as well as the latest releases, including Solar Queen. Some classic titles, such as the Timeless Fruit Slots franchise will also be part of the offer.
This is a huge step for Betzest, as the casino was only launched back in 2018, making it one of the newest entrants in the iGaming world. Licensed by the Government of Curacao, the company has been making quick strides.
Specifically, Betzest has focused on making its offer accessible in multiple languages, and targeting customers in their native language. This includes English, Finnish, French, Spanish, Portuguese, Norwegian, and German.
With the latest deal between the vendor and the casino operator, there are 1,400 slots on offer for players to explore at their own leisure.
Playson Reinforces Its Footprint
Playson has done well by itself. Earlier in 2019, it struck a similar partnership with LeoVegas, introducing dozens of slots to the popular international casino operator. Playson didn’t miss to expand further in Lithuania which has proven a hot market for both casino operators as well as companies looking to hire local talent and push their global reach.
Another big landmark for the developer has been obtaining a certification in Sweden that has allowed it to stand out as one of the most trusted casino vendors on the market. The company is also registered in Malta and the United Kingdom, which also give the company some heft on the international scene.
Playson is definitely an innovator as the company is heading into the Central and Eastern European Gaming Conference (CEEGC) in Budapest, Romania on September 24. Playson is not just a game developer, but also a trend-setter, the chief executives in the company believe.
According to Andrei Andronic, General Counsel at Playson, the world of iGaming will increasingly shift from one that is focused solely on developing a product to one where compliance will play the most important part.
With a maturing British gaming market, the rest of the world will follow suite. Not being compliant with a carefully pre-determined set of rules would cost companies more, as the revenue will very likely come in smaller proportions.
Andronic is correct in his surmise. As markets such as Denmark, Sweden and the United Kingdom Mature, the Netherlands will set the tone as to how to deal with the offshore industry that has been coming under a lot of fire.
Being a ‘rogue’ operator or working with such companies would no longer be an option, and the biggest vendors out there will have to withdraw from unregulated markets.
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